Joyce Crommett, Westborough MA Real Estate, Southborough MA Real Estate, Northborough MA Real Estate


Creating just the right amount of curb appeal can be a delicate balance, but one thing's for sure: Many real estate agents firmly believe that it is the most important factor affecting how long a property remains on the market. That being the case, it's a phase of preparing your home for sale that you don't want to neglect or put on "the back burner."

If your home and property is in reasonably good condition, it may be possible to give it some extra eye-appeal without going overboard on the cost. Here are a few curb-appeal basics to consider as you get your house ready for the real estate market.

Painting: If it's been more than a few years since the outside of your home has been painted, it may be time to either repaint the entire exterior (which won't be cheap) or do some extensive "touching up." Sometimes, simply repainting window trim, shutters, and the front door can help visibly improve the overall appearance of your property. In general, peeling or fading paint will negatively impact the marketability of your home, so it's an issue worth addressing early on.

Power washing: A professional power-washing service can remove unsightly stains, layers of dirt, and discoloration from concrete surfaces, fences, roofs, garages, garage doors, and your home's exterior. One cautionary note about power washing: Applying too much water pressure can potentially cause damage to materials like loose roof shingles, older painted surfaces, crumbling concrete, old slate flooring, untreated wood, and aging fences. Special instructions may need to be given to workers and their manager, regarding delicate surfaces and the need to adjust water pressure accordingly.

Front porch: There are a lot of nice touches you can add to a front porch to make it look more inviting and visually appealing. In addition to making sure floors, steps, railings, windows, and furniture are immaculate, inexpensive upgrades, such as a new welcome mat, mailbox, and house numbers can also make a noticeable difference in the impression you create. Weather permitting, colorful potted or hanging flower baskets will enhance the aesthetic appeal of your property. As is the case with interior home staging, strategically arranging furniture can help prospective buyers imagine themselves relaxing on your porch and elsewhere in your house. That can be a key step in triggering their interest.

Landscaping: When your house is on the market, it's crucial to keep your lawn and shrubs looking manicured at all times. Any hint of overgrowth, dying trees, or weeds can send the wrong message to potential buyers about the quality and desirability of your home. Edging for lawns, flower beds, and sidewalks can often be a relatively inexpensive way to enhance the eye appeal of your property.

A seasoned real estate agent can provide you with more cost-effective ideas on sprucing up the outside of your house to attract prospective buyers.


There is no surefire formula to craft the perfect home listing. Instead, a seller must allocate the necessary time and resources to ensure a listing hits the mark with buyers. If a seller fails to do so, this individual may struggle to stir up interest in his or her home. Perhaps worst of all, this seller's home may linger on the real estate market for an extended period of time.

Ultimately, there are lots of things a seller can do to craft an engaging and informative home listing. These include:

1. Focus on the Positives

Think about why a buyer may consider your house over other available properties. Then, you'll be better equipped than ever before to highlight your home's positive aspects in your listing.

It may be beneficial to consider what makes your house unique as well. If you include details that show buyers why your home is a one-of-a-kind residence, you may be able to increase the likelihood that buyers will want to view your house in-person.

2. Provide Accurate Information

There is no reason to stretch the truth in your home listing. In fact, doing so may actually slow down the home selling process. But if you include accurate information about your residence in your listing, a buyer can use your listing to determine if your house is the right choice based on his or her individual needs.

When it comes to crafting an effective home listing, a straightforward approach is ideal. Thus, avoiding jargon is crucial, particularly if you want your listing to make a positive impression on buyers.

3. Include High-Resolution Images

Although your listing may include great information about your house, you may want to incorporate high-resolution images of your residence into your listing. That way, you can show buyers the true beauty of your house.

Of course, before you take photos of your home's interior and exterior, you should perform house cleaning and maintenance. Because if you incorporate photos into your listing that portray your house in a negative light, it may be difficult to generate interest in your residence.

For those who require extra help as they put together a home listing, working with a real estate agent may be a good idea. A real estate agent is a house selling expert who can help you create a listing that matches your expectations.

Typically, a real estate agent will meet with a home seller and learn about this individual's property selling goals. He or she next will help a seller craft a listing. Finally, when a listing is ready, a real estate agent will add a seller's residence to the housing market and promote the home to buyers.

To achieve the best-possible results during the home selling journey, it helps to craft a listing that is easy to understand and provides valuable information about a house. Thanks to the aforementioned tips, you can create a home listing that may help you garner interest in your residence as soon as it becomes available.


Hosting an open house is a key milestone for a home seller. If an open house proves to be successful, it may be only a matter of time before a seller receives multiple offers on his or her residence. Comparatively, if a home fails to impress during an open house, a seller may need to consider new ways to stir up interest in his or her residence.

Ultimately, it helps to plan ahead for an open house as much as possible. Lucky for you, we're here to help you get ready for any open house, at any time.

Let's take a look at three tips to help you prepare for an open house.

1. Perform Home Interior Cleaning

A pristine home interior can make a world of difference to potential homebuyers. Thus, you should allocate time and resources to clean your home's interior from top to bottom prior to an open house.

Mop the floors, wipe down ceilings and walls and perform other home interior cleaning to ensure that your house will dazzle as soon as a buyer walks through the front door. That way, you can increase the likelihood that your residence will make a positive first impression on buyers.

2. Enhance Your House's Exterior

Your home's curb appeal may make or break your open house. Because if your home has a messy, cluttered front lawn, your residence is unlikely to impress potential buyers when they see your house for the first time.

When it comes to improving your home's exterior, even minor upgrades can have far-flung effects.

Mowing the front lawn and trimming the hedges can help you show off your house's exterior. And if you need assistance with home exterior improvements, you can always hire a professional home landscaping company to help you out too.

3. Consult with a Real Estate Agent

Preparing for an open house can be challenging, particularly for a seller who is worried about the current state of his or her residence. Fortunately, real estate agents are available who can help you get ready for an open house.

A real estate agent is happy to help you sell your home in any housing market. He or she will schedule an open house at your convenience. And in the weeks and days leading up to an open house, a real estate agent will offer expert tips to help you prepare for this event.

Furthermore, a real estate agent will provide plenty of guidance at each stage of the home selling journey. He or she will help you promote your residence to the right groups of potential buyers and review any offers on your house. Plus, if you ever have questions about selling your home, a real estate agent can instantly respond to these queries.

If you want to achieve the best-possible results during an open house, it generally is a good idea to work with a real estate agent. Contact a local real estate agent today, and you can receive comprehensive support as you navigate the home selling journey.


As a home seller, you need to do everything possible to learn about the competition. By doing so, you can find out what sets your house apart from other available residences and promote your home accordingly.

Ultimately, gaining a competitive advantage over rival home sellers can be simple – here are three tips to help you do just that.

1. Become a Real Estate Market Expert

Allocate the necessary time and resources to analyze the real estate market closely – you'll be happy you did. With housing market insights at your disposal, you can map out a successful home selling journey.

Take a look at the prices of homes that are currently available in your city or town. Focus on houses that are similar to your own, and you can establish a price range for your residence.

Also, examine the prices of recently sold houses in your area. This will allow you to see how long it took for these residences to sell. Plus, you can find out whether you're about to enter a buyer's or seller's market.

2. Learn About Your Home's Condition

Conduct a home appraisal, and you can gain unparalleled insights into your house's condition.

A home appraisal usually takes just a few hours to complete. During this appraisal, a property inspector will examine your residence and identify any home problems. Then, the inspector will offer a report that outlines his or her findings.

Following a home appraisal, you can determine the true condition of your house. That way, you can prioritize various home improvements and ensure that your home's condition serves as a key differentiator after you list your residence.

3. Work with a Real Estate Agent

If you're unsure about how to approach a competitive real estate market, there is no need to worry. Many real estate agents are available to assist home sellers and provide these sellers with extensive support throughout the home selling journey.

A real estate agent can offer tips to help a home seller bolster a house's interior and exterior. This housing market professional understands what it takes to promote a residence to the right groups of homebuyers too. Thus, he or she will do everything possible to guarantee your residence stands out from the competition.

Perhaps best of all, no question is too big or too small for a real estate agent. If you want to know the prices of recently sold houses in your neighborhood, a real estate agent can provide you with the pricing data that you need. Or, if you want to enhance your home's interior, a real estate agent is happy to help you discover the best ways to transform your house's interior from drab to dazzling.

Competition is fierce among home sellers. But with the aforementioned tips, a home seller can gain a competitive edge, one that can help this seller accelerate the home selling journey and get the best price for his or her house.


Finding the ideal home for your family's needs is no easy task, but if you stay organized and focused, the right property is sure to come along!

One of your most valuable resources in your search for a new home is an experienced real estate agent -- someone you trust and feel comfortable working with.

They'll not only set up appointments for you to visit homes in your desired price range and school district, but they'll also help keep you motivated, informed, and on track. Once you know and have shared your requirements (and "wish list") with them, your agent will be able to guide you on a path to finding the home that will best serve your needs -- both short- and longer term.

In addition to proximity to jobs, good schools, and childcare, you'll probably want to pick a location that's close to supermarkets, recreation areas, and major highways. If you have friends or family in the area, then that would also be a key consideration.

While your immediate needs are a good starting point for creating a checklist of requirements, it's also a good idea to give some thought to what you may need in the future. Plans to expand your family, possibly take care of aging parents, or adopt pets are all factors to consider when looking at prospective homes to buy.

If you have college-age children or recent graduates in the family, you might have to save room for them in your new house. Many grads need a couple more years of financial and moral support from their parents (not to mention home-cooked meals) before they're ready to venture out on their own. Houses with a finished basement, a separate in-law apartment, or even a guest cottage on the property are often well-suited for multigenerational households.

In many cases, people tend to buy a home based on their emotional reaction to it, and then justify the purchase with facts. For example, if the price was right and a particular house reminded you of your childhood home, then that combination of elements could prompt you to make an offer on the house -- assuming those childhood memories were happy!

Sometimes prospective buyers might simply love the look and feel of a neighborhood or the fact that there's a spacious, fenced-in back yard in which they can envision their children or dogs happily (and safely) playing.

According to recent surveys, today's buyers are attracted to homes that have energy efficient features, separate laundry rooms, and low-maintenance floors, counter tops, and backyard decks. Gourmet kitchens, stainless steel appliances, a farmhouse sink, a home office area, and outdoor living spaces are also popular features. Although your tastes may differ, many house hunters also like design elements such as subway tiles, hardwood floors, shaker cabinets, pendant lights, and exposed brick.

When it comes to choosing the home that you and your family will live in for the next few years, your top priorities will probably include a sufficient amount of space, plenty of convenience, and a comfortable environment in which you and your loved ones can feel safe, secure, and happy for the foreseeable future!




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